Today, information is power and knowing how to harness it can have a significant impact on any business’ profit margins. Typically, when we think of data analytics, we imagine data in tables, digging into Excel files, databases and weblogs to create graphs and charts, often bringing to light patterns you might not have expected. However, not all information sits in neat tables. Think about the documents on your shared drives, document management systems etc., a good proportion (if not most) are what is known as unstructured data. These unstructured files can be anything: Word documents, Power Points, PDFs. Utilising machine learning techniques, Aiimi can help unlock this unstructured data to visualise things you didn’t even know you had!