Jack Lawton: Recent Posts

Aiimi Analyses: Lessons Learnt #GE2017

Aiimi Analyses: Lessons Learnt #GE2017

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Our first set of predictions (made on Wednesday), focused on the six constituencies that have had by-elections in the last twelve months: Stoke-on-Trent Central, Copeland, Sleaford and North Hykeham, Richmond Park, Witney and Tooting. Projecting general election swings in these by looking at historical results in seats where by-elections have occurred less than a year before a general election.

Topics: #AiimiAnalyses, #GE2017

Aiimi Analyses: By-Elections #GE2017

Aiimi Analyses: By-Elections #GE2017

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Although analysis of news and social media data is interesting, there are clear limits to this method and no guarantee that these conclusions will line up to an actual vote. For our analysis of the United States Presidential Election last year, we focused on real votes, as they came in, to predict the results of states yet to declare. There are two main reasons why this approach will not work so well for a UK General Election:

Topics: #AiimiAnalyses, #GE2017

Aiimi Analyses: Question Time #BBCQT

Aiimi Analyses: Question Time #BBCQT

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This week Aiimi are predicting the UK General Election. In any 21st century campaign, social media plays an important role, as such, we are monitoring Twitter for the hashtag #GE2017. Whilst Twitter as a data source is biased towards a younger audience, it proves a useful tool to gauge reactions to events, such as the BBC Question Time Leader’s Specials. In this blog, I will be demonstrating the power of monitoring social media feeds, to gain a better understanding of impact, using sentiment and geospatial analysis.

Topics: #AiimiAnalyses, #GE2017, #BBCQT

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