Discovery.

Our tried-and-tested methods for business, user needs, and data discovery remove the guesswork, so your next project hits the mark – and doesn’t pinch your pocket.

Discovery is the decisive first step for all new data and digital projects. This transformative approach delivers detailed insight to any given challenge. By understanding your specific challenges, researching your business and user needs, and validating – or dispelling – ideas and assumptions before any costly development takes place, you’ll achieve better business outcomes at speed.

Aiimi works directly with your team through project-based exercises and workshops, including user research services, stakeholder interviews, and analyses of existing processes, key analytics, and data. Our user-centric, data-led approach quickly forms a clear picture of your existing business assets and targets our efforts to keep your projects on track, on time, and on budget.

The Discovery phase varies in length based on the complexity of your challenges, to build a detailed understanding of your hurdles, goals, and proposed outcomes, measured against key metrics. We typically make top-level recommendations or suggest prototypes for further testing, so your next project is founded on a solid footing.