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# Introduction

Aiimi uses cookies on our website (the "Service"). By using the Service, you consent to the use of cookies.

This document explains our Cookies Policy, including what cookies are, how we use cookies, how third-parties we may partner with may use cookies on the Service, your choices regarding cookies and further information about cookies.

We also use email marketing software which uses a clear image to track the results of the campaign, including information on whether recipients have opened or clicked email content. If you wish to turn off tracking for future emails you receive from Aiimi, please use our communications preferences link to opt out, block emails from our address, or turn off / reject downloading of images

# What are cookies

Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a third-party to recognize you and make your next visit easier and the Service more useful to you.

Cookies can be "persistent" or "session" cookies, meaning that the length of time for which they are active varies.

# How Aiimi uses cookies

When you use and access the Service, we may place a number of cookies in your web browser.

We use cookies for the following purposes: to enable certain functions of the Service, to provide analytics, to store your preferences and to enable delivery of our advertisements online, including behavioural advertising.

We use both session and persistent cookies on the Service and we use different types of cookies to run the Service:

# Third-party cookies

In addition to our own cookies, we may also use various third-parties’ cookies to report usage statistics of the Service, deliver advertisements on the Service, deliver advertisements outside of the Service based on your use of the Service, and so on. We use Hubspot, LinkedIn, Google and Facebook cookies and tracking pixels to track you as an individual. This may influence the types of adverts that you see on these platforms.

You can find out more about how Google Analytics cookies are used here:

https://www.google.com/policies/privacy/partners

We also use the following Google Analytics Advertising Features:

- Remarketing - This feature enables us to collect data on users of the Service for our Display and Search Remarketing. This includes data from Google's signed-in users who have chosen to enable Google to associate their web and app browsing history with their Google account, and to use such information from their Google account to personalize ads. Google Analytics temporarily joins these identifiers to our Google Analytics data.

- Advertising reporting - This feature helps us to better understand our audiences through features like Audience Demographics, Interests Reporting and Google Display Network Impression Reporting.

For information about how Facebook uses information that we send based on your usage of the Service, please see the “Information from partners” section at the following link: https://www.facebook.com/policy.php

We may use LinkedIn cookies and tracking pixels to help direct you to our Service and content related to our work via advertisements on LinkedIn. For more information about how LinkedIn uses this information, please see the “How are cookies used for advertising purposes?” section here: https://www.linkedin.com/legal/cookie-policy

For information about how Hubspot uses information that we send based on your usage of the Service, please see the following links: https://knowledge.hubspot.com/account/how-does-hubspot-track-visitors

https://knowledge.hubspot.com/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser#chatflow-cookie

# Your choices regarding cookies

If you'd like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser.

Please note, if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences and some of our pages might not display properly.

You can opt out of some categories of cookies on the Service, for instance third party cookies, analytics cookies or all cookies (excluding Essential Cookies). Please note, in the event that you opt out of all cookies, you will still receive a cookie simply to track your preference to opt out. This will expire after 12 months and you will be asked to confirm your choices again the next time you visit the Service outside of this time period.

If you'd like to opt out of certain Google Analytics services, you can use this Google Analytics Opt Out Browser Add-on: https://tools.google.com/dlpage/gaoptout/

# Legal Basis for Processing Personal Information (EEA Visitors Only)

If you are a visitor from the European Economic Area, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.

However, we will normally collect personal information from you only (i) where we need the personal information to perform a contract with you, (ii) where the processing is in our legitimate interests and not overridden by your rights, or (iii) where we have your consent to do so. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).

If we collect and use your personal information in reliance on our legitimate interests (or those of any third party), this interest will normally be to provide our services and communicating with customers / users as necessary to provide our services to you and for our legitimate commercial interest, for instance, when responding to queries, improving our services, undertaking marketing, or for the purposes of detecting or preventing illegal activities. We may have other legitimate interests and, if appropriate, we will make clear to you at the relevant time what those legitimate interests are.

# Finding more information about cookies

You can learn more about cookies and your choices by visiting the following third-party websites:

# Cookie Declaration